“We’re trying to reach everyone across the U.S.,” Josh Noval, senior vice president of Olympic sales at NBCUniversal, told Mashable.
The network’s latest attempt to draw viewers to the 2024 Paris Olympics is Spotlight on Parisis a roughly hour-long live TikTok show that will premiere at 4:45pm ET every day during the tournament.
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In partnership with Toyota, the event will be hosted by Savannah Sellers, co-anchor of NBC News’ Morning News NOW. TikToker The show, featuring radio host Josh “Blue” Brubaker, will air live on Saturday.
“Our entire distribution strategy, whether it’s linear streaming or social, is to make sure we’re reaching every American possible and providing content on our platforms in voices that they’re accustomed to hearing,” Noval said. Spotlight on Paris And that’s just one example: The company is also pulling out all the stops, deploying 27 creators known as “The Paris Creators Collective” to film content in partnership with Meta, Overtime, Snapchat, TikTok and YouTube.
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“Over the last few years, NBCUniversal has been focused on delivering content to young people where they are already through our various games. With Spotlight on Paris, we want to bring the Olympics to young people on TikTok,” Sellers told Mashable.
Sellers said he’s creating the episodes with the idea that this may be the only way viewers will engage with the Olympics: “We want them to understand what’s going on with the Olympics and the competition, but also to feel like they’re getting a glimpse into Paris.” The episodes will be filmed at Team USA’s home in front of an audience of American fans and athletes’ families.
Past Social Partnerships, like the show that aired on X, have been filmed at NBC’s studios in Stamford, Connecticut, rather than on-site. Spotlight on Paris The emphasis is on local Paris experiences, with an emphasis on culture, nightlife, food and fashion.
Brubaker said he was hired to bridge the gap between traditional broadcasting and people who use their mobile phones as their primary screen. Both Brubaker and Sellers say this is their first time covering the Olympics and they are excited about the opportunity.
“It’s the Olympics, so it’s going to be gold medal standard,” Brubaker said.
