OpenAI A large-scale search engine powered by GPT-4o We have finally arrived. Current waiting list. company Said He plans to “combine the best of these things.” [search] At the moment, the new search engine seems poised to challenge Google’s total dominance in the field and counter the Mountain View tech giant’s efforts to incorporate its “features” directly into ChatGPT. Bringing AI to Google Search.
As OpenAI details, SearchGPT is not just your run-of-the-mill search engine. In many ways, it works like Google AI Overviews and current Bing Search responses, but with a twist: users enter a prompt in a ChatGPT-like interface, and the AI generates a response with a few inline links to places it got information from across the web. Depending on the question, such as asking for a list of music festivals taking place in a specific location, the AI might respond with a descriptive statement with direct links to each site. There’s a separate tab in the left sidebar that lets you view and click on each link provided by the page.
For other queries that require more nuance, SearchGPT provides direct responses with names and links to sources in parentheses at the end of each paragraph. Follow-up questions can be asked and the AI should respond based on the context of the previous prompt. ChatGPT already had many of these features and was fully connected to the internet.The difference now is a new UI that highlights links to sites where the AI is getting all this information.
This new integration is closer to what you get in Google Search today: In the current version of the AI summary, users get a few paragraphs of AI-generated text based on a prompt, along with some drop-down menus with links to where Gemini got its information. Remove these AI summaries from Google Search If you want to go back to a more pure experience. In SearchGPT’s case, AI is an integral part of its functionality.
Publishers and authors have been quite upset by the relative laissez-faire attitude of companies like Google and OpenAI when it comes to the content they use to train their AI models, with PerplexityAI recently coming under fire from sites like Forbes. Creating AI-generated articles Based on original reporting without permission. The New York Times Currently suing OpenAI We also provide training on the content. News networks like the Financial TimesAxel Springer, and Associated Press The company signed a multimillion-dollar deal with OpenAI to enable it to train machines with its own compelling content.
The problem is that many sites rely on clicks and advertising revenue to survive. This won’t happen if users don’t read the AI pitch and actually click on the links. In its announcement, OpenAI claims that it is using AI to “enhance” the search experience by “highlighting high-quality content in a conversational interface and providing multiple opportunities for users to engage.” This is the company’s promise to give users those “prominent” links in their searches.
OpenAI is sending a message that it benefits websites by presenting information in a different way than Google does. Has been updated Chatbot Gemini 1.5 FlashThe company claims it can add links to the end of longer, more complex answers and make the context window up to four times longer. Gizmodo tried it out, and the answers to basic questions aren’t as comprehensive as Gemini Advanced. There are very few links to external sources, but they’re pretty standard and appear as gray boxes outside the text.
SearchGPT is still a beta product and subject to change. We’ll have to wait and see if all the promised links give more credit to the original reporters and writers. But if SearchGPT provides the (presumably correct) answer with a short explanatory note at the top, will most people bother to click on the link, even if there are a ton of answers?
