Want to step up your TikTok marketing?
This might help: CreatorIQ recently partnered with TikTok to analyze how brands are using the app and which brands are having the most success with the TikTok approach.
The full report can be downloaded here (email registration required). The report includes key tactics and approaches for working with TikTok creators, as well as insights into which specific brands are driving the most engagement and interest.
Here’s a quick look at the key points:
First, CreatorIQ provides tips on TikTok engagement and data to inform your TikTok marketing strategy.
As mentioned above, according to the CreatorIQ survey results, 55% of TikTok users say they are more likely to trust a brand if they hear about it from a creator compared to other ads in their feed.
So it’s important to collaborate with creators, but not all creators are equal in this regard.
CreatorIQ says that to ensure consistency in brand messaging, brands should aim to establish long-term partnerships with creators who align with them.
Reportedly:
“A creator who posts about a brand for months or years is more trustworthy than one who posts about a brand for a few days and then quickly moves on to the next one. Research shows that when creators continually share their experiences with a product or brand, consumers are more likely to purchase the product.“
Therefore, longer-term agreements are a better approach, with brands taking more of the responsibility of researching which creators are best suited to their audience.
The CreatorIQ report also shows that engagement rate is a key consideration in maximizing brand messaging.
In terms of specific brands/sectors, the report shows that beauty and fashion are the most popular areas within the app, based on earned media value (EMV).
EMV is CreatorIQ’s proprietary social media content value measurement that aims to quantify brand benefit based primarily on post engagement.
Given the app’s cultural capital, the fact that beauty and fashion brands rank at the top of the list isn’t all that surprising. In the UK, TikTok is now the second largest Online beauty and health retailerAccording to recent reports.
So, if you’re in the beauty or fashion sector, TikTok is an important consideration and one to keep an eye on when building your holiday marketing plan.
Finally, the report also includes a list of the top 100 brands in the app based on EMV.
If you’re wondering how you should approach the platform, these brands may be able to offer some valuable tips and notes. It may also be worthwhile to take a look at how brands in your industry are leveraging TikTok clips.
This is a fascinating report packed with various insights for TikTok marketers that may help guide your thinking and approach.
The full report can be downloaded here.
