Snapchat is ” America’s leading social shopping platform?”
Apparently, this is the result of a new study conducted by the National Research Group, which looked at how social media users engage with content related to four commerce categories: apparel, beauty, specialty stores, and home goods.
And based on this, the data suggests that Snapchatters are increasingly likely to be active in online shopping.
As can be seen from this overview, this study 88% 50% of Snapchatters “love shopping” 82% Consider shopping your “main hobby.”
This perhaps speaks to the high purchasing power of Snapchat users: Snapchat is popular among higher-income communities and groups, so it makes sense that on average, Snap users are more likely to shop.
But it could also impact your marketing approach, considering Snap users are more likely to make purchases based on an in-app approach.
In fact, other findings in the National Research Group report show that:
- Snapchatters learn more about new products and businesses from social ads than non-Snapchatters (85% vs. 68%).
- Snapchatters thrive by exerting influence within their personal networks throughout the entire shopping journey, from discovery to connection.
- Snapchatters believe that the things they buy are a direct reflection of themselves (90% of Snapchatters agree that “my style and taste are an important part of self-expression” compared to 78% of non-Snapchatters).
These are compelling insights and could inspire even more brands to turn to Snapchat in the upcoming holiday season.
Data shows that Snapchatters are increasingly relying on recommendations from friends and family provided through the app to make style choices, and are becoming more willing to make purchases based on them.
So, with the right Snap campaigns, you can boost sales and connect with an increasingly engaged and receptive shopping audience.
It’s worth considering. You can find the full findings of the National Research Group study here.
