Elon Musk’s X only resumed its lawsuit against OpenAI yesterday, announcing that it will fight a massive coalition of some of the world’s largest advertisers.
On Tuesday, X, formerly known as Twitter, filed a lawsuit in Texas federal court against the Global Alliance for Responsible Media (GARM), a coalition of major advertisers.
GARM is an initiative of the World Federation of Advertisers (WFA), which represents companies such as Disney and Walmart. The lawsuit also names the WFA, as well as GARM members CVS, Mars, Unilever and clean energy company Orsted.Orsted
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“We’ve been trying for peace for two years, and now it’s war,” Musk said. Posts Regarding X in regards to the lawsuit.
Lawsuit against X’s advertiser
X’s lawsuit alleges that shortly after Musk acquired the company in 2022, GARM “conspired” with brands such as CVS and “jointly withheld billions of dollars in advertising revenue.”
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It is important to note that this lawsuit is unrelated to last year’s lawsuit. Recent Advertiser Boycotts X’s lawsuit (which is currently under lawsuit) comes after Musk appeared to support far-right conspiracy theories and a Media Matters for America report found that the company advertised against pro-Nazi content. Litigation A lawsuit was filed against Media Matters as a result of the report, which was filed last year. Musk is well known for Said The result of that boycott was that advertisers were like, “Fuck you.”
X CEO Linda Yaccarino said: video and article On Tuesday, Yaccarino reached out to X for comment about the lawsuit. In a video posted under the headline “A Message to X Users,” Yaccarino alleges that “a group of companies have orchestrated a coordinated and illegal boycott of X.”
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The Yaccarino and X cases are pending before the Republican-controlled U.S. House of Representatives Judiciary Committee. reportThe “GARM (Global Alliance for Responsible Media) Harms” report argues that “the evidence available to the Committee indicates that GARM and its members have organized direct boycotts and used other indirect tactics to target and block demonetization of objectionable platforms, content creators and news organizations, effectively limiting certain consumer choices.”
The House Judiciary Committee report alleges that “GARM recommended that its members ‘cease all paid advertising’ on Twitter following Musk’s acquisition of the company.”
“The misconduct of these organizations and their executives has caused $X billion in losses,” Yaccarino said.
According to the WFA, its members control 90% of the world’s marketing spend.
Mashable will continue to follow this story and update you as more information becomes available.
