of Your first $1,000 Meta Quest Pro immediately Metaquest 3a device for half the price. A new report, effectively confirmed by a Meta executive, claims that Meta no longer thinks a new expensive headset is worth it. After all, CEO Mark Zuckerberg said the $500 Quest 3 is Better than the $3,500 Apple Vision Pro In every respectWhy bother buying a competing, more expensive headset?
Meta is reportedly developing several new AR/VR products, including: True reality bending glasses (and So Meta has decided to cancel the headset, which was scheduled to be released in 2027. It is scheduled for release in 2026.
That headset is Apple’s Vision ProIt was supposed to have a micro-OLED display. Meta reportedly wanted to sell a headset with similar performance to the Vision Pro for under $1,000. According to The Information’s sources, it would have been too expensive to have such a high-quality display, and the company couldn’t find a way to keep the cost down.
Speaking to Threads, Meta CTO Andrew Bosworth indirectly confirmed The Information’s report: “We have lots of prototypes in development all the time, but we don’t productionize everything. We move forward with some and shelve others. Chatter-based stories about individual decisions don’t tell the true picture.”
Meta has been trying to balance the costs of AR development with its plans to dominate the industry. Though the term “Metaverse” is no longer as prevalent as it once was, the company’s VR-focused Reality Labs division continues to operate. Waste billions of dollars.the Latest Quarterly Earnings Meta reported that Reality Labs lost $4.5 billion in the second quarter alone.
According to a previous report from The Information, Zuckerberg is starting to count the money. The company is investing heavily in AR. For now, it has two strategies for VR: Based on Meta’s proprietary RealityOSThe company could get rich off AR software while producing some of the most powerful virtual reality hardware out there.
Last week, Meta HDMI Link It can mirror any PC, phone, or other compatible device in 1080p, and the company’s latest update has significantly improved hand tracking performance, bringing it closer to Vision Pro’s industry-leading tracking.
meanwhile, Vision Pro sales stagnate in the US Just as Apple is trying to enter the European and Asian markets, a big factor is price, and Meta is probably looking at Apple and wondering if the public is ready to buy a $3,500, or even $1,000+ VR headset. Apple is trying to give it a shot. The rumored cheap Vision headset Probably not as flashy as the Vision Pro.
Instead of spending even more on the more expensive Quest, Meta would be better off improving its cheaper headsets, which won’t stop the money from flowing, but might attract a wider audience if it can finally beat AR glasses.
