Apple Intelligence (the company’s name for the suite of artificial intelligence features built into Apple devices) may not necessarily be completely free.
Bloomberg’s Mark Gurman said in the latest issue of his Power On newsletter that Apple is looking to profit from Apple Intelligence in the future.
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Apple Intelligence, or AI for short, was announced in June 2024 at the company’s annual event WWDC. It will be released as a set of free features for Apple products such as iPhone, iPad, and Mac, and some of the announced features will be available as a beta version when iOS 18 is released in September. New options include AI-generated images called Genmoji, a smarter Siri, and a feature called Rewrite that suggests edits to text.
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But Gurman said Apple needs new revenue streams, especially as it becomes harder to innovate on hardware devices like the iPhone. One of those could be a paid AI tier, possibly called “Apple Intelligence+,” that offers additional features to subscribers. Apple could also take a cut of subscription revenue from its AI partners.
This probably won’t happen overnight: Gurman didn’t offer an exact timeline, but said the implementation will “take time,” and that Apple could be profitable from AI “in the next few years.”
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Apple’s Artificial Intelligence
