Apple is gearing up to release a suite of AI features (Apple Intelligence) and the iPhone maker has been meeting with a number of companies in the AI space.
One of the companies Apple could potentially cut a deal with is Google, one of its biggest rivals in the mobile space.
According to a new report: BloombergAccording to Apple internal executive Mark Gurman, Apple plans to announce the addition of Google Gemini to the iPhone at its annual event in September.
Apple reportedly paid OpenAI zero dollars to partner with ChatGPT
Will Apple choose Google over Meta for AI?
This fall’s Apple event is expected to not only announce the new iPhone 16, but also Apple Intelligence built into the new iOS 18. Apple already announced a partnership with OpenAI at its annual WWDC event in June..
Genmoji, one of the features of Apple Intelligence, was announced at WWDC 2024.
Credit: Apple
However, Apple is reportedly considering offering users a choice of multiple AI models in addition to Apple Intelligence (with alternative models being used if Apple Intelligence isn’t suitable for a particular AI task).
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In addition to OpenAI, Apple has reportedly held talks with other AI leaders, including Google, Anthropic and Meta. report Apple and Google were reportedly meeting in March to discuss integrating Google’s Gemini AI models into Apple’s upcoming AI features, and the meeting appears to have gone well, with Gurman expecting Apple to announce the Gemini integration in September.
But conversations between Apple and Meta about the Llama AI model didn’t go well, according to Gurman. reservation Regarding the partnership with Facebook and Instagram’s parent company, Gurman said Meta had reached out to Apple to encourage discussions about integrating Llama on iOS, but Apple wasn’t interested in meeting formally with the company for further discussions.
Apple has previously criticized Meta’s privacy practices, and those concerns are likely one of the reasons Apple is opting out of Meta’s AI offering. Gurman also said that Apple doesn’t believe Meta’s AI models are as good as those offered by OpenAI, Google, or Anthropic.
Apple has entered the AI space much later than its competitors, but its dominance in mobile has worked to its advantage. Gurman said last month that Apple and OpenAI Did not exchange OpenAI will not pay Apple any monetary compensation as part of the AI partnership, but will instead provide its services to Apple customers in exchange for mass distribution on Apple devices. Additionally, Apple Fellow Phil Schiller has joined OpenAI’s board of directors as an observer.
It remains to be seen what Apple and Google’s AI partnership will look like, but we probably won’t have to wait too long to find out: Apple’s annual September iPhone event is just a few months away.
