Apple and other streaming companies are interested in revamping compensation models in the entertainment industry.according to bloomberg, under the newly proposed system (which is really just an idea at this point), talent such as actors and other production staff would be given a share in how well a film does on the company’s platform. will be paid based on the The more people watch a movie, the more the producer gets a big bonus. Otherwise, the payment would not be so high.
bloomberg Quote internal memo Conversations with entertainment industry insiders have reported that Apple is meeting with talent representatives to pitch new compensation models. This new model includes bonuses of different sizes based on a “point system”. These bonuses are awarded based on several factors. Bloomberg analyzes this as follows:
…bonus amounts are determined based on three criteria: the number of people who sign up for Apple TV+ to watch, the amount of time they spend watching, and the cost of the show relative to the number of viewers. Those appearing on one of the top three shows can split up to $10.5 million a season.
According to Bloomberg, the idea behind this model is to more closely link performance and compensation, and ideally incentivize better content. Today, creators are sometimes paid handsomely before a feature or show is produced, a trend that Bloomberg says largely started with Netflix. This model was tied to the early growth of the streaming industry, where platforms sought to acquire big-name talent and were willing to spend large sums of money just to bring certain actors, directors, and producers to their sites. Nowadays, companies are trying to reduce costs and get more profits with less cost.
In addition to Apple, other companies such as Amazon and Netflix are also considering similar points systems.
Compensation from streaming services has been at the center of recent entertainment industry battles.of hollywood writers strikeThe industry was briefly thrown into turmoil last year, but at the heart of it was controversial compensation agreement It’s unique to the streaming industry. These arrangements left the writers in an increasingly precarious financial situation, and may have been renegotiated during the strike; It is said that writers are still struggling. While the change may be welcome, it’s far from clear that streaming companies can be trusted with the new pricing models they’re proposing. These services are known for their lack of transparency, and artists are often left blindsided by suddenly canceling supposedly popular shows on a whim.
Gizmodo reached out to Apple, Netflix, and Amazon for comment, but did not immediately receive a response.
