Who is it for?
Match Group’s flagship app, Match, is the go-to dating app for people in their 30s and 40s who are looking for a long-term relationship but aren’t ready to take that path yet.
When it comes to age, Match’s user base is diverse, with 25% of users under 30, but it’s also a popular dating app for people in their mid-30s to mid-40s.
Why I chose this
Match offers several premium features, including unlimited likes and the ability to see who has viewed your profile, increasing your chances of finding a compatible partner. Additionally, Match is serious about cracking down on fake profiles. To set up a dating profile he needs to upload 3 photos. This ensures a safer and more authentic dating experience.
Match Group remains one of the biggest names in the dating app industry, despite currently being sued for locking users in a “permanent billing loop” and encouraging users to engage in “compulsive” and gambling-like behavior. It is a company.
The lawsuit, filed around Valentine’s Day, alleges that the Match-owned app “employs perceived dopamine-manipulating product features” to keep users engaged and addicted to Gen Z and TikTok. claims to be eating up every word of the app. The anti-dating app agenda has become so big that the term “boysover,” which refers to avoiding dating apps, has emerged as a trending hashtag on social media platforms.
But Match Group CEO Bernard Kim doesn’t seem worried. In recent articles, luck“Unlike social media platforms, dating apps are not designed to maximize your time on the platform,” he wrote, adding, “The business model relies on advertising revenue to succeed. “Therefore, there is no benefit from optimizing engagement.” . ”
Read our full review of Match.
