Many people who respond to surveys and say they believe in conspiracy theories probably don’t actually believe they’re true, meaning attempts to gauge the prevalence of these beliefs may be skewed.
Such surveys are the primary way of measuring the prevalence of conspiracy theories, but they rarely ask respondents whether their answers are sincere. Now, Robert Ross of Macquarie University in Sydney, Australia, and his colleagues surveyed 1,044 adults nationwide through the market research company YouGov.
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