We knew this was coming, but starting next month, Disney+ will actually start cracking down on users who share their passwords.
Disney’s streaming service began a centralized ban on password sharing in the US in February, but the company said in April that it would ramp it up in earnest in “just a few countries” in June, before rolling it out to all paid subscribers in September. The company first announced restrictions on account sharing in August 2023.
Disney CEO Bob Iger confirmed during the company’s third-quarter earnings call on Wednesday that the Disney+ password-sharing crackdown will “begin in earnest in September.”
Mashable Top Stories
Disney+ and Hulu have gone up in price, even with ads.
There’s no information yet on how much a shared Disney+ account will cost. Disney’s subscriber agreement, updated in September 2023, states that “additional usage rules may apply to certain service plans,” but the current Disney+ pricing page doesn’t include any details about how much users will have to pay to add people outside of their household.
The crackdown will prevent people from sharing Disney+ subscriptions outside of their household, which Disney’s subscriber agreement defines as “a collection of devices associated with a primary personal residence for use by the individual who lives there.” If discovered, Disney’s agreement states the company “may limit or terminate access to your account.”
Disney will also be raising prices for its streaming services, including Disney+, starting Oct. 17. The announcement was made in a blog post on Tuesday.
The Disney+ crackdown follows Netflix’s crackdown on password sharing last April, and similar measures by Hulu and Max, which now require users to pay a fee if they want to share their streaming accounts.
