Elon Musk wants X to compete with YouTube. Musk personally Intervened Earlier this year, X CEO Linda Yaccarino encouraged YouTube’s biggest star, MrBeast, to post full videos on the platform formerly known as Twitter. Claimed X is becoming a “video-first” platform.
Now, X is taking another step towards its video pivot: a dedicated smart TV app just for watching videos posted on the platform.
“X TV beta is out now,” Musk said. Posts On Monday night at X.
X TV: Musk’s transition to video
The first public release of X Apps for TV is now available and users can install it from Google Play, Amazon’s app store, and the smart TV version of LG’s app store. The X TV app has not yet been released for Apple TV or in the Apple App Store for tvOS.
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According to details about the X TV app, it will allow users to view videos uploaded on X as well as access livestream videos on the platform. To use the TV app, users will need to sign in to their X account.
Until now, the only way to watch X’s video content on your TV was to cast the video via a secondary device, such as an iPhone or Android smartphone.
Elon Musk wants X to be many things. From social media services Banking AppMusk and company have remained steadfast in their goal of turning the platform formerly known as Twitter into an app for “everything.”
Unlike financial services, X users currently post videos, so X TV is not too far removed from the main platform’s functionality, but most users seem to watch X videos incidentally while scrolling through their feed, so it will certainly be interesting to see if the X TV app successfully changes current user behavior or if it’s just a check-in.
