According to the Meta’a AI Studio handbook, when customizing their chatbot, users can enter a detailed description along with a name and image and specify how they want it to respond to certain inputs. Llama will then improvise responses based on those instructions. According to Meta, Instagram users can “customize the AI based on their Instagram content, topics to avoid, links they want to share, and more.”
Over the past year, Meta has become an AI success story thanks to its decision to offer robust AI models for free. Last week, the company released a powerful version of its large-scale language model, Llama, giving developers, researchers, and startups free access to a model that rivals the powerful paid model behind OpenAI’s ChatGPT. The company says that all new chatbots are based on the latest version of Llama.
Still, Meta has struggled to find the right tone and niche for its AI products. Last September, the company released a series of AI chatbots loosely modeled after real-life celebrities, including a fantasy role-playing Dungeon Master bot modeled after Snoop Dogg, a joke-telling sports bot modeled after Tom Brady, and an everyday companion bot modeled after Kendall Jenner.
But those bots weren’t a big hit, and Meta discontinued them.Meta spokesman John Carville said the company learned from its previous experiments, and “AI Studio is an evolution.”
There’s plenty of evidence that fully customizable bots may be more appealing to users: Character AI, a company founded by several ex-Googlers who helped make breakthroughs in AI, has captivated millions of users with its custom, one-of-a-kind chatbots.
Zuckerberg also touted Meta’s other new open-source AI advancements at SIGGRAPH. The company developed a new tool, Segment Anything Model (SAM) 2, for identifying content in images and videos. An earlier version is widely used for image analysis. Meta said SAM 2 could be used, for example, to more efficiently analyze the content of videos.
Earlier, in an onstage interview with WIRED’s Lauren Good, the Nvidia CEO said he “absolutely” wants a “Jensen AI” that knows everything he’s said, written and done. “If you prompt it, it’ll say something clever,” he said. Huang could also force stock analysts to bombard the bot with questions about the company instead of him. “That’s the first thing we need,” he said with a laugh.