Microsoft has released its latest financial figures, which also incorporate data from LinkedIn.
And guess what? LinkedIn once again achieved “record engagement” during this period.
As this summary shows, LinkedIn revenue grew 10% in the most recent quarter, with strong performance across all business segments, and LinkedIn sessions increased 13% with “record engagement.”
LinkedIn reports this all the time, and it’s hard to understand exactly why the platform is seeing “record” engagement levels in each reporting period. 2018 and after.
But LinkedIn reports that…
In terms of users, LinkedIn claims to currently have over one billion “members” worldwide.
However, it’s important to note that “members” and “users” are not the same thing, and LinkedIn doesn’t report active user numbers, which can be a bit misleading, because we can guarantee you LinkedIn doesn’t have 1 billion active users.
Based on the number of EU users reported according to the DSA, it is estimated that around 40% of LinkedIn users are active, meaning that LinkedIn probably currently has around 400 million monthly active users, which is a good figure, but obviously not one that LinkedIn wants to promote.
I mean, 1 billion sounds better than 400 million, right?
In terms of usage trends, LinkedIn reports: 1.5 million pieces of content are shared on the app every minute, and video is the fastest-growing content type: LinkedIn reports a 34% increase in video uploads year over year, which the company is now looking to capitalize on with features like full-screen video feeds.
So does this mean you should consider sharing more videos on LinkedIn?
As LinkedIn plans to place a larger emphasis on video content, it would make sense to align with that where possible, or at the very least, it might be worth experimenting with.
Also interesting: LinkedIn This fiscal year, premium membership sign-ups have increased by 51%.
why?
Our guess is that a big driver of adoption has been the addition of Premium Company Pages, which give businesses more ways to promote themselves within the app.
Premium Company Pages also get access to an AI writing assistant feature, another part of LinkedIn’s push to jump on the AI wave with help from Microsoft.
While I’m not convinced that AI messaging or post creation tools are beneficial, there seems to be interest in using AI to improve your LinkedIn presence.
In summary, LinkedIn seems to be on board with the headline wording, without being very specific about what it actually means. But we do know that video is popular and LinkedIn users are leaning toward video content. And AI seems to be another driver of interest.
