Meta has added another way to incorporate offers into ads with an updated URL ingestion process that finds existing offers listed on your site.
As you can see in this example posted by Meta advertising expert Jon Loomer, Meta has added a new element to the ad setup process that detects offers based on the URL you enter into your campaign.
Meta will be able to display any discounts or promo codes you have on your site within your promotions, and the system may also show these elements to your viewers if it believes they are likely to respond to these elements (based on previous advertising activity).
To be clear, Meta has allowed brands to incorporate special offers into their ads in various ways for years, but this new process will allow it to automatically detect available offers and showcase them in a variety of ways.
You’ll also be able to edit your offers within your campaign settings, giving you more control over their display.
This, along with Meta’s constantly improving auto-discovery process, can be a useful way to power your Facebook and IG ads. In fact, many advertisers have seen better performance with Meta’s Advantage+ automated campaigns, which automate the entire process, from ad creation to targeting, so advertisers barely have to do anything themselves.
This means you’ll also need to trust Meta’s systems to target the right potential customers for your campaigns, but it could be something interesting to consider testing, especially heading into the holiday season.
To learn more about Meta’s evolving ad automation tools, check out our latest guide.
