Key Takeaways
- Motorola’s new Moto Tag is a well-made, easy-to-use tracking device.
- The Moto Tag has both Bluetooth and ultra-wideband (UWB) radio.
- A single tracker can be purchased for $29, or a four-pack for $99.
The latest release in Motorola’s hardware ecosystem is its new Moto Tag product, an AirTag-like Bluetooth tracker that’s compatible with almost every modern Android smartphone on the market today.
Google’s recent reboot of its Find My Device network has allowed Motorola to tap into the burgeoning market for tracker devices within the Android ecosystem, resulting in the Moto Tag, which could be considered a quintessential AirTag alternative for the Android side of the smartphone duopoly.
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Recommendation
Motorola MotoTag
The moto tag is a new tracker device from Motorola that works with Android’s Find My Device network. It features both Bluetooth and ultra-wideband radio, is IP67 water and dust resistant, and offers a one-year battery life on a single charge.
- Superior Quality
- Equipped with ultra-wideband wireless
- Affordable
- Case and carabiner not included
- Not all mobile phones are yet capable of ultra-wideband
- Only works on Android devices
Pricing, Availability and Specifications
Moto Tag comes in two different products: a single pack for $29 and a four-pack for $99. If you buy one tracker tag, you’ll get Motorola’s Sage Green colorway, while the multi-pack comes with two Sage Green trackers and two Starlight Blue trackers.
For $29, you get a tag with Bluetooth and ultra-wideband (UWB) radios, IP67 certification, and a dedicated multi-function button.
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Ultra-wideband is a notable feature, a short-range radio technology that improves tracking accuracy. Not all Android phones support UWB yet to take advantage of the feature, but we expect to see more and more phones come with the technology in the coming months and years, so the Moto Tag is future-proofed in this respect.
IP67 water and dust resistance is another very welcome addition, which specifies that the tracker “can be submerged in one meter of still water for up to 30 minutes” and is also designed to “prevent the ingress of solid foreign objects greater than one millimeter in size.”
Each tag comes with a CR2032 coin cell battery that Motorola says is designed to last a year on a single charge, so straight out of the box, you can simply pull the tab to power up the device and it’s ready to go.
What I Like
Attractive appearance, easy setup process, and accurate tracking support
Simply put, Motorola has crafted a beautiful piece of hardware with the Moto Tag, and although the body is made entirely of plastic, it’s not cheap – there are no creaks or flex whatsoever.
I particularly like the sage green colour option, which adds some personality to the Moto Tag’s sleek design.
The tracker is shaped similarly to Apple’s popular AirTag, a small, circular device about the size of a large coin. In every dimension, the Moto Tag is nearly identical to Apple’s product, and that’s no bad thing.
I especially like the sage green color option, which adds a touch of personality to the Moto Tag’s sleek design. The glossy Motorola emblem sits proudly front and center, without being garish. From every angle, Motorola’s new Tag is an attractive product.
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Motorola has released the Moto Tag at the perfect time, as Google has just revamped its Find My Device network to compete with Apple’s Find My Network. The setup process is super simple and incredibly user-friendly.
The tracker boots up as soon as you remove the tab that separates the battery cell from the body of the tag. An interface immediately appears on your Android phone, prompting you to connect the tag to your network. After about a minute of loading, the device is added to the Find My Device app.
From here you can rename your tag, invite another Google Account to access your tag’s location, adjust the ringtone volume, check the battery level, and more. There’s also a button to activate the tracker’s ringtone, a maps interface to pinpoint the device’s location, and a navigation bar to visually guide you to the unit.[近くを検索]You have options:
The tag’s call is loud enough to be heard from far away, and the tone chosen is a simple call that grabs attention without sounding too harsh or unpleasant.
During setup, you’ll also be given the option to download Motorola’s own Moto Tag application from the Play Store. The app is optional and offers the same basic functionality found in Google’s Find My Device solution.
The only toggle Motorola adds within the app is the option to enable double-pressing the tag’s physical button – pressing it once will make your phone ring, which is useful if you lose it.
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What I didn’t like
Compatibility may be a sore point for some
The main issue I ran into while using the Moto Tag was not being able to take advantage of the precise tracking capabilities that UWB offers. I was able to pinpoint the approximate location of the tag, but the flexibility of UWB remains to be seen if phone makers are willing to embrace it.
This isn’t Motorola’s fault: Android manufacturers as a whole have been much slower to adopt short-range wireless technology than, say, Apple has with its iPhone lineup, and even Google’s latest non-Pro flagship, the Pixel 9, inexplicably doesn’t support the technology.
Unlike the Samsung Galaxy SmartTag 2 tracker, which has a keyring hole that lets you use a carabiner, if you buy Motorola’s product you’ll have to invest in a different setup.
Speaking of iPhones, Motorola’s trackers are completely incompatible with Apple’s Find My Network. Again, this is not Motorola’s fault. Unless a cross-platform industry standard is established in the future, the Moto Tag is an Android accessory and the AirTag is an iPhone accessory.
The Moto Tag also doesn’t come with any kind of built-in solution for securely attaching the tracker to an item — unlike the Samsung Galaxy SmartTag 2 tracker, which has a keyring hole that lets you use a carabiner, you’ll have to invest in a separate setup if you buy Motorola’s product.
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Should I buy the Moto Tag?
If you want a hassle-free tracking device that works seamlessly with your Android smartphone, this is the best option.
Motorola has managed to create a practical device tracker that checks all the boxes: it’s waterproof and dustproof, has ultra-wideband connectivity for precise location tracking, and has an overall beautiful physical design.
At $29, the Moto Tag is a great pick-me-up or Christmas gift for anyone with an Android phone, and it’s a shame it doesn’t work with iPhones, but that’s not Motorola’s or the tracker’s own fault.
If you often lose your keys or backpack, or just want extra peace of mind when traveling with luggage, I highly recommend the Moto Tag.
