As part of its ongoing efforts to unearth emerging creators from across its app’s diverse communities, TikTok is introducing its first The “Visionary Voices Africa” list features 15 of the top creatives from the African region who have been selected for the program.
The group includes creatives, small business owners and “industry disruptors.”” is an event showcasing a variety of creative talent from across the African community.
TikTok says the selected creators represent the creative spirit of Africa through their work.
According to TikTok:
“[These]people are at the forefront of industry-changing innovations, viral trends that are elevating African music, transforming the entertainment space and amplifying cultural expression. These pioneers are not only making waves on TikTok, they are inspiring change and innovation beyond the platform. This July, and throughout the year, we will be celebrating African visionaries and amplifying the limitless impact of Africa’s creator community.”“
TikTok’s Visionary Voices initiative also shines a spotlight on creators from diverse backgrounds, giving them a platform to showcase their work and reach a wider audience within the app.
In addition to this, TikTok will also launch a new #VisionaryVoicesAfrica programming hub that will spotlight selected participants, giving them even more exposure and allowing a wider audience to engage with their work.
This is a good way to share more diverse content within the app and bring more people to the attention of these creators and their efforts. The addition of a small business element also ties into TikTok’s broader shopping push, showcasing the different types of products that appear on the app.
TikTok says it will promote these creators over the coming weeks, as well as highlight African music and other creative trends from the region.
