TikTok is venturing further into the AI space, introducing a new creative suite to help brands put together AI-generated ads.
It’s called TikTok Symphony, and the company described it in a blog post as a way to “supercharge brands’ productivity so they can create at scale.” The company said its most notable tool is an AI video generator that can generate TikTok videos with just a few inputs, adding that the product will help make the ad creation process “simple and efficient.”
The new and improved TikTok for Business tools also include a host of other business-oriented updates: an AI assistant for advertisers (also called “Symphony”), a centralized marketing hub called “TikTok One,” and a new performance solution with the help of predictive AI. TikTok says the latter will help advertisers maximize business outcomes, “whether that translates to increased sales, leads, or app installs.”
Users and brands can join the waitlist for TikTok Symphony and TikTok One to find out more.
All these new advertising solutions were introduced at TikTok’s 4th annual TikTok World Product Summit. Sofia Hernandez, TikTok’s global head of business marketing, said the goal of the summit was to “showcase[TikTok’s]commitment to building innovative, industry-leading solutions that allow people to join the magic of TikTok.” .
TikTok also revealed the numbers behind the company: 61% of users have made a purchase on TikTok either directly or after seeing an ad on the app. Users also turn to TikTok to research new products and trends, with a whopping 52% of users saying they have researched cars and 59% using TikTok to decide which game to download next.
Meanwhile, TikTok is fighting a legal battle with the US government amid a looming nationwide ban, and the company is reportedly also planning global cuts to its operations and marketing departments.
topic
Artificial intelligence TikTok
