Want to get more out of TikTok this coming holiday season?
Hope this helps.
This week, TikTok launched a new App Center for business users. TikTok tools built by third-party developers can help smaller brands, in particular, maximize their performance within the app.
As you can see from this example, TikTok’s App Center offers a variety of tools that TikTok recommends as useful for various TikTok marketing elements.
According to TikTok:
“TikTok App Center is built to help businesses of all sizes succeed on TikTok, making it easier than ever for advertisers to go through the entire process, from ideation to publishing to reporting.“
The App Center contains a list of apps in various functional categories, making it easy to find the right tools you need.
TikTok said the apps were chosen because they offer “lightweight solutions” rather than more comprehensive SaaS tools that are more suited to larger brands.
“These apps will act as an extension of TikTok for Business, leveraging TikTok’s suite of API solutions to ensure activity and updates in the apps are automatically reflected across the TikTok ecosystem. TikTok’s App Center will offer a diverse range of apps tailored to suit different advertising needs, providing solutions across multiple categories.”
TikTok also notes that most of the apps listed offer free trials too, so you can try them out before signing up for their business programs.
It’s a good initiative and may help more small businesses find useful tools that can help them grow their presence on TikTok. And since the app still attracts the attention of nearly 1 billion active users, it’s likely that many small businesses will consider it.
You can find TikTok’s App Center here.
