With the summer holidays coming to an end, many people will be turning their attention to planning for the return to school, meaning marketers will need to strategize how they can reach students and their parents with the latest offers and promotions.
And for many, TikTok will be a key platform. To help with this, TikTok has launched a new back-to-school campaign guide to help you strategize and equip you with the right knowledge to make the most of your seasonal promotional efforts.
You can download the full 16-page guide here , but in this post we’ll cover the key points.
Firstly, TikTok provides a summary of important dates based on user activity to help with planning.
TikTok also provided an overview of its key product categories and what TikTok users specifically want from the app.
However, the core of this guide focuses on effective brand building approaches and how to maximise your messaging through expanding outreach across a range of elements.
As you can see from the illustration, the guide includes tips on how brands can link to different elements to extend their brand message and maximise the value of their promotions.
There’s also a planning timeline to help link you to key points of interest.
We’ll also cover some considerations regarding video structure and how to create more effective promotions.
TikTok has packed a lot into this guide, with tons of information on each page, so it’s definitely worth checking out if you’re planning on running any back-to-school promotions within the app.
You can download TikTok’s “Back to School” campaign playbook here.
