As holiday planning gets underway, TikTok is introducing new Marketing Playbook for Small Businesseswhich will help you make the most of your efforts on TikTok.
The 19-page playbook covers every aspect of TikTok marketing, with numerous dos and suggestions to help guide your approach. You can get the full guide here (email subscription required), but in this post we’ll look at some of the key dos and don’ts.
First, this guide provides an overview of TikTok’s popularity and relevance for marketers, along with various usage statistics.
Next, in this guide, we’ll explain the different TikTok advertising tools available and how you can take advantage of each one.
TikTok also includes a variety of creative tips for making videos.
We also provide some ideas and inspiration to help you think:
There’s also an outline example of how to map your TikTok content.
Many of these precautions are the same as what you’ve heard or read before, but there are some helpful tips to help you get your TikTok strategy on track and make the most of the tools available to you.
If you’re looking to focus on TikTok this year, it’s worth considering.
TikTok’s 2024 CPG Playbook for Small Businesses can be downloaded here.
