TikTok may be retreating from the U.S., but it’s far from gone – with over 1 billion active users, it remains a valuable channel for connecting with potential customers through marketing and promotions.
With the holidays fast approaching, now is the time to start strategizing, and TikTok has just released a new guide to help you strategize, with a range of trend notes, tips, and insights in its latest 12-page guide.
You can download the guide here (email registration required), but in this post we’ll go over some of the key elements.
First, this guide provides an overview of key discovery trends within apps and how they will change over the summer.
Just in time, there’s also a rundown of Fourth of July insights and tips.
TikTok also provides data on trends like Prime Day and back-to-school, so you can tailor your marketing to upcoming changes.
It also includes creative best practice notes and a detailed overview of how to set up an effective strategy.
At just 12 pages, there isn’t much to it overall, but it does offer a variety of hints at major upcoming shopping trends, so it might be worth checking out if you need to update your TikTok marketing approach.
If you’re looking to capitalize on any of these trends specifically, it’s worth a look.
You can download TikTok’s “Drive Summer Sales” guide here.
