What does your voice assistant know about you?
FG Trade/Getty Images
Researchers simulated a fake person while interacting with popular smart voice assistants such as Amazon’s Alexa, Google Assistant, and Apple’s Siri to learn users’ personal preferences and habits. We identified the different approaches that the system takes.
“The question is whether consumers have a hunch that when they’re talking loudly, that could be used to profile you or target you with ads,” said David Choffness of Northeastern University in Massachusetts. I don’t know,” he says.
