‘Dry January’ is a month-long no-alcohol challenge that is more popular than ever, with millions taking part. The charity behind the campaign, Alcohol Change, hopes people will reflect on their relationship with drink and reduce their drinking levels this month and beyond.
However, even though Dry January has been in place for more than a decade, there have been few independent evaluations of its effectiveness. For example, people don’t know what will happen when they reach their end…