There are Clairo shades for those with eyes to see, and there are more and more people with eyes to see.
In case you don’t know what I’m talking about, X/Twitter users are twisting headlines and pop culture moments to disparage singer-songwriter Clairo. They write, “Anyone else feel this is a diss on Clairo?”, followed by a totally incomprehensible reason why it pertains to the “Bags” singer.
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For example, when pop star Chapel Roan uploaded a video to TikTok in which she talked about the unfair treatment she received as a result of her fame, one person wrote, “This is total bashing of Clairo. She’s basically saying ‘I’m sick of my fans. If I could be Clairo I wouldn’t have so many fans.'”
In response to Ben Affleck and Jennifer Lopez’s second divorce, one user wrote, “Does anyone think this is a Clairo plot? Oh we hated Charm, they say it didn’t save our marriage,” referring to Clairo’s latest album. charm.
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The tweet may have been deleted
The tweet may have been deleted
The tweet may have been deleted
The tweet may have been deleted
The tweet may have been deleted
The phrase parodies rampant fan behavior on X, where fans make all sorts of trending topics about their favorites — the infamous Timothée Chalamet fan account Club Chalamet is a prime example — but Claire doesn’t have an active fanbase like the Swifties or the BeyHive, which makes the trend even funnier.
However, some of Clairo’s fans are trying to connect the meme to streaming numbers, with one fan writing, “Clayro shade, Clairo shade, why don’t you stream Clairo?” Another commented, “The concept that ‘Clayro shade’ is more popular than her new album sounds like Clairo shade…”
The tweet may have been deleted
The tweet may have been deleted
Know Your Meme has traced this iteration of the meme back to a nonsensical tweet on July 10th about Katy Perry’s album cover, which read, “This could be a Clairo shade. The 1, 4, and 3 correspond to the letters ‘A’, ‘D’, and ‘C’ in the Latin alphabet, respectively, and could stand for ‘And Die, Clairo’…” However, the concept of a Clairo shade dates back to the beginning of her career, when she faced allegations of being an “industry gimmick” due to her nepobabe status.
The tweet may have been deleted
Soon Meme will be grabbing his bag and heading out the door, but for now, avoid the sun and relax in the shade of Clairo’s trees.
